Statement by Gordon Morton, Chief Marketing Officer, XanGo, LLC July 12, 2006
As creator of the mangosteen dietary supplement category, XanGo is thrilled with consumer response to our xanthone-rich dietary supplement, XanGo® Juice. Global consumer enthusiasm demonstrates vast interest in the mangosteen and its nutritious properties.
XanGo advocates consumer education for sustained mangosteen category growth. We encourage all category participants to heed the findings and guidelines of credible scientific sources.
XanGo is especially concerned with marketing claims from mangosteen product-makers pointing to usage of â€œthe whole fruit.
Many products within our category use powders, extracts or select parts from the mangosteen and claim to deliver â€œthe whole fruit. This claim can be misleading to consumers in pursuit of mangosteen nutrients and benefits.
Originating in Southeast Asia, the mangosteen is nature’s most concentrated source of xanthones. Credible research demonstrates the role of xanthones in a stronger immune system, joint flexibility and intestinal health. Research shows the mangosteen’s xanthones are centralized in the rind or pericarp, the outer skin of the fruit.
In addition to xanthones, the mangosteen is rich in flavonoids, antioxidant plant compounds known for their ability to repair damage and provide a shield from environmental toxins.
Our proprietary formula for XanGo Juice begins with a puree of the whole mangosteen fruit from the best farms. XanGo sources and purees the whole fresh mangosteen pulp and rind – so you can receive the benefits the way nature intended. XanGo Juice delivers the full benefit of some 40 xanthones as well as the advantage of powerful flavonoids through true usage of the whole fruit.
Some mangosteen products use only the pulp, the inner part of the fruit. The use of the pulp and exclusion of the rind where most of the xanthones reside is not the â€œwhole fruit.
The use of extracts of the mangosteen, pulp or pericarp, can lead to a reduction of the fruit’s xanthone and flavonoid values. By definition, extract clearly does not mean ‘whole fruit’. Those who want to market this amazing fruit should recognize nature’s perfection. We can’t make the mangosteen better by taking it apart.
Manufacturers who aim to be part of this exciting category have a right to make their mangosteen products their way. And consumers in pursuit of the mangosteen’s health benefits have a right to know the truth.
If you say whole fruit, you should mean it.